Inèz is a cruelty-free and sustainable hair & makeup artist
based in Castlemaine (Central Victoria).
Her clients always knew to find her when looking for an honest, unbiased opinion on ethical makeup brands that would suit them, whether that would lead to a purchase with her, or elsewhere. When Covid hit and directly influenced her work with clients, she decided to create this online shop, so more people could easier pick the fruits from her research efforts into finding the best Australian-made indie beauty brands.
This shop grew out of her passion to help her clients to navigate the maze of ethical, sustainable makeup, and get them products that are good for their skin and for the world.
Every product in the cruelty-free store is carefully curated and tested by Inèz herself,
with a strong focus on sustainable, ethical, cruelty-free brands.
Every product in the store is 100% cruelty-free and vegan-friendly.
This means none of these brands tests their products on animals or funds animal testing of their products done by others, nor do the products contain any animal or animal
by-product. Because makeup is a fun thing and animals do not need to suffer for it.
All of the products are Australian-made, which supports local businesses and lowers the carbon footprint of your products. Inèz cares about sustainability, and will always try to find brands that minimise packaging, use recycled,
recyclable or even compostable packaging and brands that are conscious of the environment and trying to do their part. Parcels will be packed in recycled materials and personally delivered by bicycle if possible.
Get in touch for personal advice on which products suit you, your skin type, your lifestyle and your makeup preferences. We will make sure you'll get the perfect products for your requirements and that work for your daily routine.